Where does your piece fit?

Design of the Times not only showcases today’s hottest design innovations, it’s your chance to compete against today’s top in-store solutions.

To enter your displays, select a retail category, then choose a display type, and get ready to thwart the competition.

Retail Categories

Consumer Electronics/Entertainment

Consumer Electronics
Computers
Software
Records
CDs
Books
Newsstands
Household Appliances
Cameras
Videos
Telecommunications Stores
Movie Theater Lobby Displays
TV & Stereo Shops

C-Stores

Gas Stations
Mini-Marts
Tobacco Shops

Department Stores/Specialty Stores: Apparel & Fashion Accessories

Clothing Stores
Eyewear & Sunglass Stores
Handbag & Accessory Stores
Jewelry Shops
Watch Stores

Department Stores/Specialty Stores: Cosmetics/Fragrances

Typically Countertop Displays
Tester Displays
Gift-With-Purchase Programs
"Class" Cosmetics

Drugstores/Health Stores

Chains
Independents
Vitamin Stores
"Mass" Cosmetics

Eating & Drinking Establishments

Restaurants
Bars
QSRs
On-Premise Retailing

Footwear Stores/Departments

Shoe Stores
Athletic Footwear
Dress Shoes
Casual Shoes

Home Centers & Hardware Stores

Lumberyards
Building Materials Dealers
Paints Stores
Home Décor
Furniture
Floor Covering
Tools
Lawn & Garden
Electrical Wholesale (i.e. SquareD B-to-B)
Home Furnishings & Linen

Liquor Stores

Off-Premise Retailing

Mass Merchants

Discount Stores
Five & Dime Stores
Club Stores
Variety Stores
"Mass" Cosmetics

Recreational Stores: Sporting Goods/Toys/Pet

Bicycle Shops
Hobby Shops
Toy Stores
Game Shops
Pro Shops

Specialty Shops/Services

Salons
Travel Services
Financial Services
Miscellaneous Retail

Stationery/Office/Gift Stores

Gift Stores
Souvenir Shops
Office Supply Stores
Greeting Card Shops

Supermarket/Grocery: Food Items

Food Stores
Fruit & Vegetable Markets
Dairy Stores
Bakeries
Candy Stores

Supermarket/Grocery: Non-Food Items

Food Stores
Fruit & Vegetable Markets
Candy Stores
"Mass" Cosmetics

Transportation

Auto & Motorcycle Dealerships
Auto Supply Stores (aftermarket products)
Boat Stores
RV Dealers
Auto Service (non-C-Store types such as Jiffy Lube)

Display Types

Counter Displays (Permanent): Any stand alone display that can rest on a counter, backbar or on a shelf. Designed to last for at least 3 months.
Counter Displays (Temporary): Any stand alone display that can rest on a counter, backbar or on a shelf. Designed to be discarded after a brief promotional period (usually a week and no longer than 3 months).
Packaging: Special Edition, Limited or Short Run: Special edition, short-run and/or limited-time promotional packaging for a product. Common examples include holiday packaging for liquor; gift boxes for perfumes; limited edition or collectible packages; re-labeled containers for product tests or targeted promotions; packages that sport special effects (such as lenticular images); etc.
Packaging: Primary, Standard or Every Day: The primary, everyday package for a product, in any material: corrugate, glass, plastic, metal, etc. To win, an entry will have to be something more than a "plain brown wrapper." The entry should have design elements that attract shopper attention and/or bolster the brand's "shelf presence" via shape, color, copy points, descriptive language, etc.
Endcaps & Power Wings: A branded P-O-P display built for placement at the end of a store aisle. Also known as "end-of-aisle" displays. Power Wings (also called "sidekicks") attach to the side of endcaps. May be for permanent or temporary duration.
Freestanding Floor or Aisle Displays (Permanent): Stand alone displays (such as wine racks or golf club displays) that are designed to stand alone out on the sales floor. This display should be designed to last for at least 3 months.
Freestanding, Aisle, Shipper or Pallet Displays (Temporary): A floor display (usually made of corrugated) or a pallet merchandiser designed to stand alone out on the sales floor. Designed to be discarded after a promotional period (usually a week and no longer than 3 months).
In-Line, Gondola or On-Shelf Displays: Any display designed to promote or display a product on slatwall or a gondola shelf. P-O-P that doesn't hold a product (such as "aisle violators" or "channel graphics") can be entered in this category as well.
Interactive Displays or Kiosks: A display that requires the customer to supply information via keyboard, button array or touchscreen monitor.
Motion, Light or Sound Displays: A display that involves some sort of "special effect" including (but not limited to) blinking LEDs, musical or spoken sounds, lenticular images, moving display elements, etc.
Permanent Signage: Electric: Electric-powered signs made of permanent materials that typically are either suspended from ceilings or mounted to walls. Examples might include: neon signs, clocks, pool table lights, light boxes, LED signs, etc.
Permanent Signage: Non-Electric: This can include (but is not limited to) mirror signs, metal tackers, vacuum-formed wall signs, etc., as long as it uses permanent materials such as plastic, metal, wood or glass. It can also include some specialized applications such as tap handles.
Temporary Graphics/Signage: This can include (but is not limited to) floor graphics, banners, posters, static clings, shelf-talkers, danglers, wobblers, pole toppers, etc. Entries must use temporary materials such as paper, sheet vinyl, corrugated, card stock, etc. An entry may focus on one graphic execution (a mobile) or may focus on a variety of integrated elements as long as they relate to the same campaign or theme (for example, a mobile, floor graphic and table tent for McDonalds' "The Lost World" movie tie-in.)
In-Store Marketing: National Campaign: An integrated campaign utilizing at least two of the following marketing tactics: displays and signs, consumer promotion, off-shelf merchandising, in-store events, co-op advertising, in-store media advertising. Entries should explain how these elements were employed together to achieve campaign objectives.
In-Store Marketing: Retailer-Specific Campaign: An integrated campaign conducted for a single retail account that utilizes at least two of the following marketing tactics: displays and signs, consumer promotion, off-shelf merchandising, in-store events, co-op advertising, in-store media advertising. Entries should explain how these elements were employed together to achieve campaign objectives.
In-Store Media: Networked advertising vehicles, including coupon dispensers, shelf signs, floor clings, shopping cart ads, in-store TV, in-store radio, digital signage, checkout ads and others. Entries must describe the creative elements of a specific campaign conducted through one of these networked ad vehicles, not the vehicles themselves.