Bring Buyers to Your Booth
To build interest and draw attendance, the Expo targets the most highly-qualified shopper marketers and in-store professionals. Our integrated, hard-hitting marketing campaign includes:
- Print and online advertising
- Direct mail
- Website with exhibitor list
- Social media marketing
- Co-op mailing of show brochure
- Customized free passes
Take it to the Next Level
If you really want to stand out in the crowd, it’s important that you promote your presence at the show and drive traffic to your booth. To supplement your own marketing efforts, we offer a variety of additional marketing opportunities to fit any budget, including:
- Advertising in industry publications Shopper Marketing and P-O-P Design
- Integrated direct mail
- On-site sponsorship opportunities
Launch New Product Innovations
The “What’s New” video showcases the latest and greatest technologies being offered by Expo exhibitors. If you’re launching a new product, the “What’s New” video is a great way to promote your new offering. Played for thousands in various locations throughout the show, this engaging video helps drive traffic to your booth. Watch the 2008 video (at right), then submit your product for consideration.
