Why You Should Exhibit

The In-Store Marketing Expo offers unparalleled opportunities for you to launch and build your relationships with buyers who mean business!

Reach Qualified Buyers

The vast majority of attendees have purchasing power for the brands they represent. In fact, 71% of pre-registered attendees were managerial level or higher, and 55% of pre-registered attendees said they plan to buy in the next 12 months. From brand developers and product managers to packaging engineers and designers, these prospects come to the In-Store Marketing Expo ready to buy.

Get the Exposure You Crave

With attendees from consumer product companies and branded retail outlets such as Target, Russell Athletic, Sara Lee, Kraft, Kellogg’s, Ace Hardware and Buena Vista Home Entertainment (just to name a few), this is your chance to zero in on top marketing strategists and P-O-P producers. Connect face-to-face, answer questions, and of course, secure the sale. The In-Store Marketing Expo is the place to showcase your products and services.

Integrate Your Marketing Message and Stand Out in the Crowd

With all the marketing opportunities [744 KB] that come with exhibiting at the In-Store Marketing Expo, you have the opportunity to get your message out before, during and after the show. Whether through direct mail, e-mail, advertising or sponsorships, this is your chance to have a big presence and drive big sales.

Be Affiliated with Thought Leaders

The 2007 show saw a 16% increase in attendees, and played host to some of the most impressive names in consumer product marketing today. The keynote addresses were presented by senior executives from The Home Depot and Target. In addition, attendance at the highly-respected seminar series was very strong — proving that this audience knows the importance of staying at the top of their game.

Special Industry Awards & Event Ceremonies

Special activities that take place on and off the show floor, are one of the many reasons exhibitors and attendees alike find this show a must-attend event year after year. The Design of the Times Gallery gives P-O-P producers a chance to showcase their finest work, as attendees are drawn back to exhibitors' booths with questions about the award entries. And, the Women in P-O-P Benefit is a favorite of key players in the industry. With all proceeds going to a worthwhile cause — the fight against breast cancer — attendees and exhibitors are invited to relax and enjoy an evening of festivities on the last day of the show.